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Since the declaration of reform and market opening from China in 1990, China has drawn much attention from the world thanks to its rapid economic growth and its emergence as the world's major consumer market and the center of the global economy. Moreover, it established the new trade order, making East Asia the center of the new trade trend as it becomes a manufactural and sales stronghold of multinational companies. The Chinese distribution market is expected to show a high growth rate by 2010 and it draws attention as a new business sector which can bring huge profits. However, advancement of the Chinese distribution industry now faces systemic problems and research on such problems is insufficient. Therefore, in this study we will conduct SWOT analysis based on previous studies on the Chinese distribution industry and use it as a ground to propose strategic solutions for development.

The purpose of this paper is to evaluate the effects of intermittent and continuous heating protocols using graphene-heated clothing and identify more effective body region for heating in a cold environment.

Eight males participated in five experimental conditions at an air temperature of 0.6°C with 40 percent relative humidity: no heating, continuous heating the chest, continuous heating the back, intermittent heating the chest, and intermittent heating the back.

The results showed that the electric power consumption of the intermittent heating protocol (2.49 W) was conserved by 71 percent compared to the continuous protocol (8.58 W). Rectal temperature, cardiovascular and respiratory responses showed no significant differences among the four heating conditions, while heating the back showed more beneficial effects on skin temperatures than heating the chest.

First of all, this study was the first report to evaluate cold protective clothing with graphene heaters. Second, the authors provided effective intermittent heating protocols in terms of reducing power consumption, which was able to be evaluated with the characteristics of fast-responsive graphene heaters. Third, an intermittent heating protocol on the back was recommended to keep a balance between saving electric power and minimizing thermal discomfort in cold environments.

The purpose of the study was to explore heat-accumulative and thermal-conductive characteristics of copper-graphene composite film (Cu-G film) while applying it to a human-skin analogue.

In the preliminary experiment, the authors evaluated the thermal conductive characteristics of the Cu-G film in three covered conditions (no film, copper film, and Cu-G film conditions). For the first factorial experiment, the heat-accumulative properties over heated pig skin were compared at air temperatures of 10, 25 and 35°C. For the second factorial experiment, 105 trials were conducted on pig skin by combining air temperatures, trapped air volumes, and numbers of film layers.

The results from the preliminary experiment showed that the Cu-G film distributed the surface heat to the outside of the Cu-G film, which resulted in even distribution of heat inside and outside the Cu-G film, whereas the copper film accumulated heat inside the copper film. The human-skin analogue of pig skin, however, showed the opposite tendency from that of the plastic. The pig-skin temperatures beneath the Cu-G film were higher than those beneath the copper film, and those differences were remarkable at the air temperature of 10°C. The accumulative heat was affected by the trapped air volume, fit to the skin, and number of Cu-G film layers.

In conclusion, the Cu-G film more effectively accumulated heat on the human-skin analogue than copper film, and those effects were more marked in cold environments than in mild or hot environments.

The purpose of the present study was to evaluate the effect of air mattress pressure on sleep quality.

Ten young healthy males participated in all hard surface [AH], shoulder soft [SS] and shoulder and hip soft mattress [SHS] conditions. The surface pressure for SS and SHS were set at their preferred levels.

The results showed that sleep efficiencies were over 95% for all the three conditions; there were no significant differences in individual sleep variables among the three conditions, but overall sleep quality was better for SS than AH (p = 0.065); heart rates during sleep was greater for AH than the other two conditions (p < 0.1); and a stronger relationship between clothing and bed microclimate humidity were found for SS and SHS than that for AH.

These results indicated that the both pressure relief air mattresses that were set at their own preferred levels provided high quality sleep with no marked differences.

Air pressure relief mattresses can improve sleep quality of healthy individuals during sleep at night. The results can be used to understand appropriate pressure distribution on surface mattress according to body region, and also to develop algorithms to provide optimum sleep using mattresses with surface pressure control by body region.

The present study found that the shoulder and/or hip pressure relief air mattresses that were set at their own preferred levels provided high quality sleep with no marked differences.

Online aggression represents a serious, and regularly occurring, social problem. In this piece the authors consider derogatory, harmful messages on the social media platform, Twitter, that target one of three groups of women, Asians, Blacks, and Latinx. The research focuses on messages that include one of the most common female slurs, “b!tch.” The findings of this chapter reveal that aggressive messages oriented toward women of color can be vicious and easily accessible (located in fewer than 30 seconds). Using an intersectional approach, the authors note the distinctive experiences of online harassment for women of color. The findings highlight the manner in which detrimental stereotypes are reinforced, including that of the “eroticized and obedient Asian woman,” the “angry Black woman,” and the “poor Latinx woman.” In some exceptions, women use the term “b!tch” in a positive and empowering manner, likely in an attempt to “reclaim” one of the common words used to attack females. Applying a social network perspective, we illustrate the tendency of typically hostile tweets to develop into interactive network conversations, where the original message spreads beyond the victim, and in the case of public individuals, quite widely. This research contributes to a deeper understanding of the processes that lead to online harassment, including the fortification of typical norms and social dominance. Finally, the authors find that messages that use the word “b!tch” to insult Asian, Black, and Latinx women are particularly damaging in that they reinforce traditional stereotypes of women and ethno-racial minorities, and these messages possess the ability to extend to wider audiences.

The purpose of this paper is to examine the factors that affect a person's choice to work in a specific sector to understand the overrepresentation of women in the nonprofit sector in the USA.

This study views a sector choice of prime-age salaried workers as a three-way choice among for-profit, nonprofit, and public sectors. One's choice of employment sector in this study depends on extrinsic and intrinsic motivations, and is also shaped by structural factors. These benefits, in turn, tend to be determined by individual characteristics. Consequently, this study estimated the endogenous switching regression of earnings and sector choice.

Results from 2003 to 2007 Current Population Survey (CPS) September supplement data indicate that the so-called “feminine” industries are concentrated in the nonprofit sector, and this gendered industry structure attributes to women's overrepresentation in the sector. The results also suggest that women with more education and experience may choose nonprofit jobs over jobs in the other sector while nonprofit employment is generally associated with negative wage differentials.

This study does not model employers’ behaviors while gender segregation and discriminatory hiring practices may have contributed to women's overrepresentation in the nonprofit sector due to the lack of employer-side information in CPS. Consequently, the estimation of sector choice without employer information is likely to suffer from an endogeneity problem.

This study highlights the factors affecting the concentration of women in the nonprofit sector. Nonprofit organizations may use the information to better understand their employees.

The findings suggest that women's sector choice is largely embedded in the industry structure of the nonprofit sector.

This study examines a sector choice of prime-age salaried workers as a three way choice, instead of a binary choice, among for-profit, nonprofit, and public sectors, which reflects the reality better. Further, this study contributes to the literature on nonprofit employment by testing the impact of nonprofit status on an individual's earnings. Lastly, this study contribute to understanding women's overrepresentation in the nonprofit sector by examining both the structural and utilitarian aspects of sector choice.

The purpose of this paper is to examine how the perceived benefits and costs of volunteering affect participation. Based on this rational choice approach, the research tests a multivariate model of the determinants of volunteering.

The database for the empirical analysis is the 2005 Americans' Time Use Survey. To estimate the model of participation in volunteer activity, this research uses the complementary log‐log technique.

The findings support the central hypothesis that participation in volunteering decreases as the opportunity cost of volunteer activity increases. In addition, participation in volunteering increases as people perceive themselves as more embedded in their communities, thus suggesting that rational individuals make strategic assessments in their decisions to volunteer based on the level of trust in the exchange relationship.

The findings suggest that policies that promote a sense of embeddedness in the community, as well as those that link the workplace and volunteer opportunities, would help motivate rational individuals to volunteer. In‐depth interviews to ascertain people's motivations to volunteer would be useful to supplement the findings.

The findings suggest that policies that promote a sense of embeddedness in the community, as well as those that link the workplace and volunteer opportunities, would help motivate rational individuals to volunteer.

This paper contributes to the understanding of volunteer behavior as a rational choice in an exchange relationship. Based on these findings, this research argues that policies that promote a sense of community embeddedness as well as those that link the workplace and volunteer opportunities, help motivate rational individuals to volunteer.

This paper aims to examine which role governments can play in facilitating the small and medium-sized enterprises (SMEs)' environmental capabilities in a global marketplace. It also investigates whether the extent of the impact of government intervention on firm performance varies depending on country-specific policies.

The authors develop a series of hypotheses that are predicated on the ecological modernization theory and the institutional theory. To test those hypotheses, the authors collected cross-national data reflecting both Korean and Chinese SME practices and then used the structural equation model. In addition, the authors utilized cross-validation techniques for methodological rigor.

A series of hypotheses test results revealed that government intervention had a positive impact on the MNF's environmental innovation capabilities and technological innovation capabilities. In addition, the authors discovered that SMEs' reaction to government intervention had a mediating effect between government intervention and the SME's performance. This discovery verifies the ecological modernization and institutional theories.

This is one of the few studies that conducted cross-cultural analyses of two different nations with contrasting government structures (i.e. capitalistic versus socialistic).

The purpose of this paper is to assess the impact of competitive market environments on the firm’s decision to adopt green supply chain management (GSCM) practices, while checking to see if the firm’s commitment to particular types of GSCM practices improves its performance.

To confirm a positive link between the firm’s GSCM practices to its performance, the authors collected the data from 322 Korean firms via questionnaire surveys and then analyzed these data using the structural equation model.

Among various types of GSCM practices, green purchasing has the greatest impact on both manufacturing and marketing performances. Also, internal environmental management positively influenced both manufacturing and marketing performances, whereas cooperation with customers and reverse logistics had no significant impact on the firm’s manufacturing and marketing performances.

To provide a practical advice for firms which are hesitant to embrace green supply chain practices due to skeptical views about their true managerial benefits, this paper discerned more effective GSCM practices from less effective GSCM practices. In so doing, this paper is one of the few studies which pinpointed what types of specific GSCM practices are most effective in enhancing firm performance.

This study aims to identify the effect of age identity on attitude to online sites, examine the impact of this attitude on e-loyalty and investigate the moderating effect of motivational orientation.

A survey was distributed to an online panel consisting of US-based adults older than 50 and usable data were collected from 284 participants, followed by an analysis using structural equation modeling.

Psychological and social age negatively influenced older adults’ attitude toward travel websites. Recreation-oriented motivation influenced the effect of online attitude on e-loyalty more strongly than did task-oriented motivation.

Unlike previous studies, the current study provided several managerial implications for e-marketers intending to attract older adults by adopting the multidimensional scale of age identity to predict older adults’ online attitude.